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The AIMS IBS Dual
MBA Business Analytics Global Elite Program
Our Dual MBA program is crafted for dreamers and doers who want to build not just a career, but a legacy. In just two years, gain the knowledge, skills, and experience that will set you apart, wherever life takes you.
Finance
Marketing
Logistics
Analytics
HR
Healthcare
MBA Specialization
Marketing
Program Overview

The MBA in Marketing specialization focuses on developing strong strategic, analytical, and creative skills required to understand customer needs, build brands, manage markets, and drive business growth. The program prepares students for leadership roles by integrating consumer behavior insights, market research, digital strategies, and brand management.

Key Highlights
  • Industry-aligned curriculum emphasizing customer value and market intelligence
  • Training in digital marketing, analytics, branding & retail management
  • Exposure to marketing research tools and business analytics
  • Practical learning via live projects, case studies, simulations & internships
Curriculum Breakdown
Semester 1

Marketing for Customer Value

I Semester
  • Economics for Managers
  • Organizational Behaviour
  • Accounting for Managers
  • Statistics for Management
  • Marketing for Customer Value
  • Legal Aspects & Intellectual Property Rights (IPR)
  • Managerial Skills – 1
II Semester
  • Technology for Management
  • Management Research Methods
  • Entrepreneurship & Ethics
  • Human Capital Management
  • Financial Management
  • Quantitative Techniques & Operation Research
  • Managerial Skills – 2
III Semester
  • Retailing Management and Services
  • Consumer Behaviour
  • Rural & Agricultural Marketing
  • Business Analytics using Excel
IV Semester
  • Strategic Brand Management
  • Marketing Research and Metrics
  • Digital Marketing
  • Data Analysis & Visualization using Tableau
Course Objectives
  • Build strong understanding of marketing concepts & customer value creation
  • Develop skills for segmentation, targeting, branding & consumer insights
  • Equip students with tools for digital marketing and marketing analytics
  • Strengthen abilities in marketing research, metrics & strategic planning
Course Outcomes
  • Ability to craft customer-centric marketing strategies
  • Skills to analyze consumer behavior and market trends
  • Competence in brand building and communication strategies
  • Ability to use research tools, analytics & digital platforms for decisions
Industry Associates
HDFC Bank, ICICI Bank, Axis Aditya Birla, Kansai Nerolac, Berger Paints, Alients Group, Ample, Anand Rathi, Axis Bank, Arvind Fashions, Canon, Saint Gobain, CBRE, Confident Group, Dabur, Dun & Bradstreet, Flipkart, HomeFirst, G4s, Jaguar, Joyalukas etc.
Additional Certifications
  • Advanced Excel
  • Business Aptitude – Level I & II
  • AI powered Digital Marketing
  • SAP
  • Harvard: Negotiation Skills
  • Harvard: Leading with Generative AI
  • Harvard: Customer Focus
  • Harvard: Project Management
  • Harvard: Business Plan Development
Career Opportunities
  • Sales Officer Trainee (SOT) – FMCG & Paints
  • Business Development Executive (BDE)
  • Relationship Manager – BFSI
  • Marketing Executive
  • Territory Sales Executive
  • Retail Management Trainee
  • Client Relationship Executive
  • Category Management Trainee
  • Market Research / Business Analyst Trainee
  • Channel Sales Executive

"AIMS IBS Business School provides excellent MBA coaching... The training sessions, workshops, and TPD programs helped me enhance my communication, corporate skills, and confidence."

- Darshan S

"I’ve been placed at PropTimes, and I couldn’t be more grateful. The environment is student-friendly, and the college offers great exposure."

- Taranath Rajendra Shivale