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The AIMS IBS Dual
MBA Marketing Global Elite Program
Our Dual MBA program is crafted for dreamers and doers who want to build not just a career, but a legacy. In just two years, gain the knowledge, skills, and experience that will set you apart, wherever life takes you.
Finance
Marketing
Logistics
Analytics
HR
Healthcare
MBA Specialization
Business Analytics
Program Overview

The MBA in Business Analytics specialization equips students with analytical, technical, and managerial skills required to interpret data, derive insights, and support strategic decision-making. The specialization blends statistical methods, data visualization, predictive modeling, machine learning concepts, and business intelligence tools to prepare students for data-driven leadership roles across industries.

Key Highlights
  • Curriculum based on analytics lifecycle and modern business intelligence practices
  • Strong foundation in R, Python, Excel Analytics, Power BI, Tableau, and data mining.
  • Exposure to real-world datasets, analytics-driven projects, and dashboards
  • Prepares graduates for roles in data analysis, forecasting, business strategy, and consulting.
Curriculum Breakdown
I Semester
  • Economics for Managers
  • Organizational Behaviour
  • Accounting for Managers
  • Statistics for Management
  • Marketing for Customer Value
  • Legal Aspects & Intellectual Property Rights (IPR)
  • Managerial Skills – 1
II Semester
  • Technology for Management
  • Management Research Methods
  • Entrepreneurship & Ethics
  • Human Capital Management
  • Financial Management
  • Quantitative Techniques & Operation Research
  • Managerial Skills – 2
III Semester
  • Data Science using R and Python
  • Advanced Statistical Methods for Business
  • Analytics for Decision Making
  • Business Analytics using Excel
IV Semester
  • Data Visualisation
  • Business Forecasting
  • Data Warehousing and Data Mining
  • Data Analysis & Visualization using Tableau
Course Objectives
  • Develop ability to collect, process, and interpret structured and unstructured data.
  • Build expertise in statistical analysis, regression, forecasting, and machine learning.
  • Strengthen competency in data visualization using Tableau, Power BI, and analytics tools.
  • Enable students to apply predictive and prescriptive analytics to solve business challenges.
Course Outcomes
  • Ability to implement analytical models for decision-making.
  • Skills to build dashboards, visual reports, and business intelligence solutions.
  • Ability to apply analytics tools such as R, Python, Excel, and Tableau.
  • Capability to interpret data trends, forecast outcomes, and support corporate strategy.
Industry Associates
TCS, Infosys, Wipro, Accenture, Deloitte, KPMG, EY, Cognizant, Capgemini, IBM, Genpact, HCL Technologies, Amazon, Flipkart, Swiggy, Razorpay, Wells Fargo
Additional Certifications
  • Advanced Excel
  • Business Aptitude – Level I & II
  • AI powered Business Analytics
  • Harvard: Leading with Generative AI
  • Harvard: Customer Focus
  • Harvard: Project Management
  • Harvard: Business Plan Development
  • Harvard: Digital Intelligence
Career Opportunities
  • Data Analyst
  • Business Analyst
  • Business Intelligence Analyst
  • Data Scientist (Entry-level)
  • Analytics Consultant
  • Reporting & MIS Analyst
  • Machine Learning Assistant
  • Data Visualization Specialist

"AIMS IBS Business School exceeded my expectations! The institution offers top-notch education... and exceptional placement opportunities. I'm grateful for the role AIMS IBS played in helping me secure a great placement"

- Shashidhar GM

"I had an exceptional experience with the placement department. Their guidance and resources were instrumental in helping me land a fantastic position in my field."

- Ashish Sridhar